Sega and Atlus are taking eight major franchises on a global Animate tour
A year-long collaboration brings exclusive merchandise, exhibitions, and themed cafes for Sonic, Persona, Yakuza, and more to Animate stores worldwide.
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Sega is opening a 65th anniversary pop-up shop in Tokyo
More Sega news! Sega is celebrating 65 years with a limited-time shop in Shibuya featuring exclusive artist collaborations and heavy Sega Saturn vibes.
RGG Studio's next game is a 50-year Tojo Clan prequel with Snoop Dogg
Stranger Than Heaven explores the origins of the Yakuza franchise's Tojo Clan between 1915 and 1965. It launches this winter on consoles and PC.
Daytona Championship USA just got a massive motion cabinet
Sega Amusements is rolling out the deluxe Motion Edition of its arcade racer, complete with air-ride bases and 49-inch screens.
Two Point Museum is getting an art expansion this May
The Arty-Facts DLC brings customizable art studios, interactive exhibits, and emotional visitor reactions to the management sim.
Sega is turning its retro catalog into a new lifestyle brand
The newly announced SEGA UNIVERSE project pushes OutRun, Streets of Rage, NiGHTS, and Sakura Wars into modern fashion and music.
SEGA just teased a new project with collage artist Kosuke Kawamura
The Uniqlo UT creative director is bringing his signature "shredder" aesthetic back to SEGA for a new collaboration coming April 29.