You have two days left to pre-order SuperGroupies' Sega console watches

Pre-orders for a trio of Sega hardware-themed watches from Japanese fashion brand SuperGroupies are set to close on August 31. The collection originally went live on August 5, offering three distinct stainless steel timepieces based on the Mega Drive, Sega Saturn, and Dreamcast.

The design is inspired by the console and gamepad, and even the outer box is a reproduction. If you can read Japanese, you can order some cool watches directly from the SuperGroupies store before the window shuts. It is something the ultimate Sega collector can't live without.

SuperGroupies has been making high-end, officially licensed apparel and accessories since 2014. They usually collaborate with major publishers like Capcom and Bandai Namco to produce subtle pop culture fashion. Instead of just slapping a logo on a cheap plastic band, they build actual timepieces that happen to reference video games. This Sega collection is a strictly limited series. The company is only taking orders until Monday at 12:00 PM Japan Standard Time, and they will close reservations early if they hit their production limit.

Three generations of hardware

Each watch costs ¥27,500 (roughly $319.99) and runs on a Japanese Miyota 2039 quartz movement. The Mega Drive model uses a black-and-red color palette with a cartridge slot design sitting at the 12 o'clock marker. The dial includes a reset button at 3 o'clock, controller d-pad details on the lower half, and the system's familiar 16-BIT branding at the bottom. The original console launched in Japan in October 1988, and its distinct styling became a massive part of that era's pop culture.

The Sega Saturn edition swaps to a gunmetal stainless steel band. It puts the Saturn logo at the top, power and reset indicators on the sides, and a CD tray open button right in the center. The Saturn hit shelves in November 1994. It had a rough time in the West against the PlayStation, but it was a massive success in Japan. The gunmetal finish on this watch reflects the slightly more mature, arcade-focused demographic Sega targeted during that generation.

Finally, the Dreamcast watch uses a bright silver and ivory finish. The face integrates a disc drive lid design and joystick replica accents. Sega's final home console debuted in November 1998, bringing arcade-perfect visuals to living rooms before the company left the hardware business entirely. The watch looks exactly like that hardware, just shrunk down to a 42mm case. It doesn't read tiny GD-ROMs, which is a shame, but it does have 5 ATM water resistance.

The packaging is a reproduction

The presentation matters just as much as the hardware. SuperGroupies designed the delivery boxes to mimic the original Japanese retail packaging for all three consoles. The Saturn box has the classic gold base, while the Mega Drive version replicates the stark black grid aesthetic of the late 1980s.

Sega pivoted entirely to third-party software publishing in 2001, but the hardware they built decades ago clearly still sells. You just wear it now instead of plugging it into a television.