Bandai is selling tiny PlayStation consoles packaged with biscuits

Bandai has released a new line of collectible charms bundled with biscuits, featuring miniature versions of the original PlayStation and PlayStation 2 hardware. The product, titled "PlayStation / Miniature Charm Biscuits," arrived in stores on February 16 with a retail price of 385 yen (approximately $2.50).

According to Game Watch Impress, each package contains a biscuit and a small charm depicting various pieces of Sony's hardware history. While the biscuit technically classifies the product as food, the primary draw is the detailed plastic molding of consoles that defined the late 90s and early 2000s. I mean, most of my food intake is molded into console shapes. So nothing her there...

The shokugan strategy

This release falls under the category of "shokugan" (candy toys), a common retail strategy in Japan where high-quality miniatures are sold in grocery store candy aisles. The confectionery element is often minimal. In this case, it serves as the delivery mechanism for a cheap, accessible piece of gaming history.

Bandai has a long history of manufacturing precise plastic models, most notably through their Gunpla (Gundam plastic model) division. That expertise usually translates well to these smaller form factors. The charms feature the original grey PlayStation alongside the black PlayStation 2, complete with tiny controllers and peripherals.

The black monolith

The charm appears to replicate the original "fat" model of the PS2 console, complete with its signature blue logo and vertical stand aesthetic. It is unclear from the initial announcement if the collection includes the slimline models that extended the console's lifespan well into the HD era.